Re: Q for Ken Penders

From: <>
Date: Mon, 25 Mar 1996 19:33:05 -0500

Kevin -

Right now the comics market overall is in a delicate situation. On one hand,
Archie Comics is probably very tempted to have a second SONIC book, as it's a
great seller. However, because they don't want to dillute the market with too
much product, they opt to do specials and mini-series. For example, if the
KNUCKLES mini-series does as well as everyone hopes, chances are very good
everyone's favorite echidna will graduate to his own series. In that case,
you might see KNUCKLES specials alternate with SONIC specials then. But you
probably wouldn't see more SONIC.

In fact, many comics buyers are complaining already they have too many
different books to buy just to follow one character. Have you tried following
Batman, Spider-Man, Superman, the X-Men, Star Trek or Elfquest lately? (to
name but a few series) There are so many books every month featuring these
characters that by collecting one, a lot of people don't have the budget for
anything else.

Another area of concern is the cover price on comics. Already there is
starting to be resistance on the buyer's part once books hit the $2.00 mark.
Most parents are reluctant to shell out anything more than that to buy a
comic for their child, not when the child asks for toys and video games as

There's a lot of factors, but this covers the main ones. I hope this
clarifies matters.

Received on Mon Mar 25 1996 - 19:43:55 PST

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