Hmm... I don't remember ever seeing any advertising for JQ. Not
during any of the few shows I *do* watch on TV. I didn't even hear
about the show until a friend of mine pointed it out to me.
(He happened to be the same friend that pointed me at Swat Kats, too.)
While I don't recall much advertising either, apart from spots on
TBS and TNT, TedCo had a massive presence at Toy Fair in February
and especially at Licensing 96 in June. These are trade-only (ha! :)
shows held in NYC each year, and are very much "behind the scenes".
I seem to be giving up on TV in general these days, with a few exceptions.